A successful corporate culture change requires leaders to be the change they want to see

Culture change is firmly back on the map! More and more companies are starting to reflect (again) what their culture is and what it should be.

More often than not, such a culture review is initiated by the CEO. The reason is that CEOs have a unique position in organizations: they often see both the current performance of the organization, as well as its unrealized potential. In case CEOs do not see this unrealized potential themselves, their Supervisory Boards, analysts and (activist) shareholders will point it out to them quickly enough.

Unrealized potential

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