‘Why Great Leaders Ask Great Questions’ – Steve Mostyn

Are you working ‘in’ or ‘on’ the firm?

This is just one of the many provocative and thought stimulating questions Steve Mostyn asks in his book ‘Why Great Leaders Ask Great Questions’.

For a long time we looked to leaders to get answers. According to Steve this is because we confuse authority with leadership.

True leadership in business is grounded in knowing ourselves and building a reflective practice to enhance the understanding of ourselves, our organization and our enviroment, with the aim to develop ourselves, our teams, and our business.

In the 40th episode of the Leadership 2.0 podcast, I interview Steve Mostyn, focusing on the question how leaders can develop such a reflective practice.

Steve is a globally recognised leader in senior executive leadership development and an internationally acclaimed thought-leader in leadership training, and the author of the book ‘Why great Leaders ask Great Questions’.

During our conversation we discussed the following topics:

  • Why Great Leaders ask Great Questions
  • How Leaders Reflect
  • Skilled Defensiveness
  • How Leaders can learn to Reflect
  • The impact of reflection on execution
  • Experiences and Empowerment
  • Business Reviews as Joint Problem solving sessions – instead of blame games
  • How Reflective Leaders grow Reflective Leaders
  • Reflection in Executive Programs of the Said Business School

► You can watch or listen to a podcast with our conversation on:

➡️ Apple Podcasts

➡️ Spotify

➡️ YouTube

➡️ No time to watch or listen to the podcast now? Here is a short summary of the key points of our conversation:

Dirk Verburg: Why did you title your book Why Great Leaders Ask Great Questions rather than Why Great Leaders Give Great Answers, which is our typical expectation of leaders?

Steve Mostyn: Actually, my working title was The Best Leaders Ask the Best Questions, but my publisher and editor suggested Why Great Leaders Ask Great Questions.

Your provocative point about answers is interesting because we often conflate leadership with authority, which are two quite different things. Authority is about meeting the process needs for protection, direction, and order, where answers play an important part. However, leaders are asking a different question: what adaptations are necessary in my organization or team to thrive?

While that can start as an individual quest, it ultimately must become a community activity. Leadership is a process, an action, and a verb—not a noun. In the complexity of the modern world, leaders actually fuel greater productivity by asking questions.

Answers belong to the domain of authority, not leadership. In organizations, C-suite members are authority figures who may or may not exercise leadership. We all know authority figures who do not exercise leadership, as well as individuals without official titles who do. That distinction is why I focused on the power of questions.

Dirk Verburg: You say the best leaders must know two things: how they reflect, and how to build a reflective practice. How can leaders discover if and how they reflect?

Steve Mostyn: I think it is foundational. When working with executive groups, I am often deeply disappointed by the quality of questions from the C-suite. Most of their questions are driven by ego needs to reinforce their authority. Conversely, the most effective leaders know themselves quite well.

My starting point is to ask people in the first person: “How do I reflect?” I ask them to journal their responses without any prior explanation. To ask good questions in the moment, you must become better at reflecting in the midst of action.

You have to slow down to speed up. Understanding how you reflect helps you stand back from the psychological anxiety of needing to reinforce your authority status. A better question always comes from the art of reflection.

Dirk Verburg: What answers do you typically get when you ask leaders how they reflect? Do you sometimes get no answers at all?

Steve Mostyn: I sometimes hear, “I don’t reflect,” which makes me question how they manage, because everyone reflects. However, the most typical response is actually an answer to a different question: where do I reflect? Leaders will say they reflect while cycling, in the shower, or hill walking. Those are great answers, but they address location rather than method.

When we push further into the how, some explain that they use a journal, ask themselves specific questions, or perform a mental postmortem after an event. I also notice a deeply held assumption that reflection is only about improving weaknesses. Very few people seem to reflect on celebrating success.

Additionally, clever people often get exceptionally good at “skilled defensiveness.” They can use solitary journaling for self-justification. To examine your assumptions truly, the next stage requires reflecting with critical friends, confidants, or mentors. Ultimately, reflection can involve journaling or meditation; it is about whatever works for you. Some reflection is always better than none.

Dirk Verburg: The phrase “skilled defensiveness” sounds intriguing. Can you expand a little bit on that notion, Steve?

Steve Mostyn: The workplace is full of theater, and the more senior you are, the richer that theater becomes. People are constantly managing self-justification and self-defense routines.

There is a dark side to constant, isolated journaling: you might just use it to justify your own autocratic tendencies. Debriefing your reflections with someone who is close enough to the situation, but not too close, helps mitigate that skilled defensiveness. We see this dynamic in organizations all the time.

Dirk Verburg: If a leader realizes they should reflect more, what would you recommend to them?

Steve Mostyn: I believe in mini-experiments. My colleague at Saïd Business School, Mark Clark, suggests a “one-minute reflection” utilizing three simple questions. You can do it in 20 seconds:

  • When did I lead today?
  • When could I have led, but didn’t?
  • What did I learn most today?

Write these down as quick bullet points and then close your journal. This technique directly challenges the number-one excuse I hear, which is “I don’t have time.” Once people try this one-minute technique, they naturally start writing a bit more in the margins. Before they know it, it grows into five minutes.

Journaling physically gets thoughts out of your head onto the paper so you can look at them differently. This builds emotional mastery. It allows you to hold back raw anger or frustration and reframe the moment, giving you an edge as a leader.

Dirk Verburg: What do you recommend to leaders in high-paced industries, like Financial Services, to introduce reflection without slowing down execution?

Steve Mostyn: While financial services are high-paced, the idea that they are constant, non-stop decision-making machines is a bit of a myth. There is actually a ton of time in financial institutions that is deeply reflective. The long hours often involve a different rhythm of work, such as one-to-one discussions and informal corridor meetings.

There is always time if you choose to create it. Leaders in these environments are constantly involved in sense-making, particularly regarding markets. As the poet David Whyte says, the CEO is the chief storyteller. In the best institutions, leaders are sense-makers who tell the story of the market to their peers.

Even the busiest places have reflective routines; you just have to use the right language to access them. There is a cultural expectation to look busy, almost running between meetings. When greeted with “Busy?”, the mandatory answer is “Very busy!” We have to find our moments to access that available time productively.

Dirk Verburg: How do we recommend leaders to move away from the “blame game” we call operational business reviews and get into a joint problem-solving mindset?

Steve Mostyn: It starts with the leader. The easy, authoritarian route in an operational review is to play the blame game by asking one-sided questions about why figures are down.

A generative leader takes a different approach: “I see some concerning trends. Could the team convene a workshop to understand the root cause? I am happy to come along.” The people closest to the problem are usually both the problem and the solution. By giving the work back to the team, they leave empowered and engaged to conduct root-cause analysis.

Change in the market often happens at the periphery, not the center. Weak signals are more prevalent and crucial today than they were five years ago due to the complexity of technology and AI. Giving the work back allows the team to spot those quirky, peripheral signals and experiment.

Do not just outsource the problem by telling them to blindly fix it. That is old-school management, not leadership.

Dirk Verburg: Is there a lesson for corporate talent management and succession planning in your philosophy that reflective leaders grow more reflective leaders?

Steve Mostyn: Succession management is a process, not a standalone event. To have an easier life as an executive, you must constantly grow more leaders. While formal leadership programs are excellent, real development happens in micro-moments and by giving the work back.

For example, if you culturally always chair a specific meeting, rotate the chair. Let a team member manage the details. This allows you to step onto the balcony and observe the process. You might be pleasantly surprised by how fabulously they run it.

Leadership development is a behavior forged in the moment. You cannot develop leaders without giving people the headroom, elbow room, and scope to make decisions.

Dirk Verburg: How do reflection and experimentation shape the way you design and deliver executive education at the Saïd Business School?

Steve Mostyn: It is fundamental. Saïd Business School is part of Oxford, where the tutorial system relies on challenging assumptions. On our eight-week Oxford Executive Leadership Program, reflection is deeply embedded into the design.

We encourage journaling, host online tutorials, and conduct live sessions to manage the momentum. I used to be cynical about online learning for leadership development, but I have changed 360 degrees. It absolutely works, and it builds an incredibly strong, mutually helpful alumni community.

Participants must write a concise 500-word submission on a specific question each week. They initially complain that 500 words is too short and difficult, but the constraint is intentional. It forces them to be incredibly concise and clear about their assumptions. By the end, they are glad for the constraint because it works.

Dirk Verburg: Steve, thank you so much for this interview. I really enjoyed it.

Steve Mostyn: Yes, I am always happy to discuss this. Thank you for your support, interest, and your own curiosity, Dirk, which is a strong feature of your style.

About Steve Mostyn

Steve Mostyn is the author of Why Great Leaders Ask Great Questions: 7 essential reflections for every aspiring leader (John Murray Business). Mostyn is one of the world’s leading designers and directors of senior executive leadership programs and an internationally recognised thought leader in leadership training. He is Associate Fellow at Saïd Business School, University of Oxford; creates and leads the Oxford University Executive Leadership Program; and is Honorary Professor, Adam Smith Business School, University of Glasgow. Mostyn has led many corporate programs for senior leaders including the UN, Standard Chartered Bank, Royal Mail, The Financial Services Authority, and Mercedes F1 Team.

The Book ‘Why Great Leaders Ask Great Questions’

Oxford Executive Leadership Program Said Business School

Why Knowing Your ‘Why’ Makes You a Better Leader

Most people I know regularly reflect on the meaning and purpose of life. In 1946, Viktor Frankl, an Austrian psychiatrist and psychotherapist, wrote one of the most important and influential books on this topic: ‘Man’s Search for Meaning‘.

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All business leaders I know are able to explain What they do, almost all of them How they do it, but only a minority can explain Why they do what they do, and that is a missed opportunity, both for themselves and their teams.

Most people I know regularly reflect on the meaning and purpose of life. In 1946, Viktor Frankl, an Austrian psychiatrist and psychotherapist, wrote one of the most important and influential books on this topic: ‘Man’s Search for Meaning‘.

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The 70% Failure Rate: Why are most Business Transformations STILL getting ‘Lost’? – Interview Rupert Brown

McKinsey’s infamous stat haunts every executive: 70% of all change management efforts fail. Despite decades of expertise, this number seems frozen in time. Why?

In the 35th episode of the Leadership 2.0 podcast, I sat down with a true transformation veteran, Rupert Brown, author of the eye-opening book, ‘Lost in Transformation’.

Rupert is an experienced Chief People Officer and change management specialist with deep expertise in M&A, digital transformation, and turnarounds, having advised giants like Procter & Gamble and Maersk.

This wasn’t just a discussion of tactics; it was a candid, emotionally intelligent discussion on how Transformations can be handled better.

Tune in to learn about:

  • Why Transformation projects continue to fail
  • The difference between Change and Transformation
  • The Bad Reputation of the word ‘Transformation’
  • Why we still struggle with Change Management  
  • In-Groups and Out-Groups in Change Management Processes  
  • Chief Acceleration Officers
  • Trust is Energy
  • Crises as Catalysts for Change
  • The impact of our Permacrisis on Change Management 
  • Behavioral Skills to cope with the BANI world’
  • Change Management and AI

If you’re leading a transformation—or struggling to survive one—you can’t afford to miss this. Rupert delivers the hard truths and the practical guidance needed to shift from ‘being Lost’ to becoming ‘the Leader of change’.

► You can watch or listen to a podcast with our conversation on:

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‘Maximizing the Business Opportunity of Generational Diversity’ – An Interview with Rebecca Robins and Patrick Dunne (‘Five Generations at Work’)

❗ ‘We live in the most Generationally Diverse Demographic’ (Rebecca Robins).

🚫 Unfortunately, generational differences are often seen as a source of problems – sometimes misunderstood, and exaggerated by social media.

⁉️ However, what would happen if we saw Generational Differences as Opportunities instead of Issues?

📖 This is precisely the topic of the book ‘Five Generations at Work: How We Win Together, For Good’ by Rebecca Robins CMgr CCMI and Patrick Dunne.

🎙️ In the 30th episode of the Leadership 2.0 podcast, I interview Rebecca Robins CMgr CCMI and Patrick Dunne about ‘Maximising the business opportunity of generational diversity’

During our conversation, we discussed the following topics:

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Heroic Leadership – An interview with Chris Lowney

Many people in the workplace wrestle with combining their ethical and spiritual convictions on the one hand, with what they feel is required of them to progress their careers, or simply to stay in their roles, on the other.

For people who want to address this tension, ‘Heroic Leadership – Best Practices from a 450-Year-Old Company That Changed the World’ by Chris Lowney. ‘ will be a great read!

Chris Lowney, is a one-time Jesuit seminarian, who currently chairs the board of CommonSpirit Health, America’s largest not-for-profit healthcare system with 140 hospitals and more than 150,000 employees. Previously, he served as a Managing Director of J.P. Morgan & Co. in Tokyo, Singapore, London and New York.

In the 28th episode of the Leadership 2.0 podcast, I interview Chris Lowney about Heroic Leadership. During our conversation, we discussed the following topics:

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Coaching in the workplace – An interview with Zena Everett

Most of us are acutely aware of the gap between how organizations aspire to operate and the everyday reality of working within them.

This discrepancy often has a negative impact on the motivation and well-being of employees, ranging from a decrease in employee engagement, to mental health issues,

In her book ‘Badly Behaved People’, my fellow executive coach Zena Everett describes a number of real-world cases about how this discrepancy can manifest itself, and, perhaps more importantly, how we can address them

What I particularly like about about this book is how Zena makes complex psychological concepts (for instance, Transactional Analysis) accessible without oversimplifying them, and demonstrates how they can be applied in the workplace.

In our conversation about her book, Zena and I discussed the following topics:

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‘The Change Philosopher’ – An interview with Daniël Wolfs

🎙️ Even though we have a vast array of change management theories and methodologies at our disposal (John Kotter, Kurt Lewin, Elisabeth Kübler-Ross, William Bridges, ADKAR, etc.), it still proves to be very hard for us as leaders and consultants to implement real, sustainable change (transformation).

🚫 The harsh reality is that most change projects fail (the famous 70% of McKinsey), or end with a superficial victory declaration, after which the organization often falls back to ‘the way we DID things here’.

⁉️ ‘Why is that?’ That very question drove Daniël Wolfs, experienced change consultant and co-founder of The Change Studio (Netherlands), to write his thought-provoking book ‘De Veranderfilosoof’ (The Change Philosopher) on how we can approach transformation in a deeper, more human, and more sustainable way.’

► In our conversation about this book, we discussed the following topics:

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Select the right members and agenda items for your Leadership Team

Most leaders leave the composition and agendas of their leadership teams to chance. This is a waste of time, energy, and focus.

Almost all senior leaders choose the members of their leadership teams almost by default: all their direct reports, as well as a selection of participants from staffing and back-office roles ‘in the matrix’ (Finance, HR, IT, Regulatory, Affairs, Communications, Quality Assurance, etc.).

The advantages of composing leadership teams in this way are that:

✅ Representatives of all functions are aware of every topic that is discussed (information and awareness)

✅ Participants from staffing and back-office functions feel they (and their functions) are taken seriously as true ‘business partners’

✅ The leader avoids difficult discussions about the composition of their leadership team

Although this sounds great, this typically results in:

❌ Large teams

❌ Long meetings

❌ Meeting agendas that lack a clear focus

Let me explain.

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The Company Culture of On – An interview with Alessandra Del Pino

There are some companies I deeply admire, and On, the Swiss sports and apparel brand is definitely one of them! Not only do they make amazing products and have an extremely powerful brand, they also have a unique company culture.

For this reason, I was thrilled to sit down with Alessandra Del Pino, Head of Engagement & Talent Growth at On, to discuss the company culture of On, or, as Alessandra describes it, their ‘secret sauce’.

During our conversation, we covered the following topics:

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‘What is Humanistic Management?’ – An Interview with Professor Michael Pirson

‘Everyone who wins nowadays is challenging the Shareholder Value Maximization doctrine’

This is just one of the powerful and thought-provoking statements Professor Michael Pirson (Fordham University – Gabelli School of Business) made when I interviewed him about ‘Humanistic Management’.

In the last decades, the shortcomings of the neo-liberal economic order in our society have become clearer than ever (e.g. the credit crunch, climate change, and wars). An increasing number of people want to move away from a system that commoditizes human beings, and the natural environment in which they live.

They seek, amongst others, dignity, a sense of purpose, and attention to well-being, instead of material prosperity only.

Humanistic Management is a relatively young academic movement that seeks to create a more balanced relationship between those things that can be exchanged on markets and those that are not but make life worthwhile.

Michael Pirson is an active member of this movement, and in this episode of the Leadership 2.0 podcast, I discuss with him

1️⃣ What Humanistic Management is
2️⃣ How Michael discovered Humanistic Management
3️⃣ What we as mankind can learn from the Covid 19 Pandemic
4️⃣ Measuring Wealth versus Wellbeing
5️⃣ Will Shareholder Value (Economistic Management) not always prevail?
6️⃣ Is Humanistic Management industry agnostic?
7️⃣ Resources on Humanistic Management
8️⃣ Final Thoughts

👇 You can watch or listen to this podcast episode on


➡️ YouTube
➡️ Apple Podcasts
➡️ Spotify

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Leadership lessons from a CEO – An interview with Jeroen van der Veer (Shell)

Twenty years ago, in 2004, Shell was hit by the reserves scandal. In the midst of this crisis, the board asked Jeroen van der Veer to become CEO and navigate the company out of this crisis. Recently Jeroen wrote a book titled ‘Van A near B – Lessen in leiderschap’ (‘From A to B – Lessons in Leadership’), in which he reflects on these, and other experiences during his long career (which also included for instance being the chairman of the supervisory board of ING during the financial crisis).

In this episode of the Leadership 2.0 podcast, I discuss with Jeroen:

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‘The evolving role of the HR function’ – An interview with Dave Ulrich

With the publication of his bestseller ‘HR Champions’ in 1997, Dave Ulrich signaled the potential for HR functions to develop themselves from ‘administrative support functions’ into strategic and mission-critical ones (my words—not Dave’s!).

The book served as a catalyst for a vast number of HR organizations to critically review their roles, activity portfolios and structures. As a result, many organizations defined HR strategies, and initiated HR transformation projects to realize these.

All in all, Dave published over 200 articles and book chapters and over 30 books. He edited Human Resource Management 1990-1999, served on the editorial board of 4 other journals and on the Board of Directors for Herman Miller (16 years), has spoken to large audiences in 90 countries; performed workshops for over half of the Fortune 200; coached successful business leaders, and is a Distinguished Fellow in the National Academy of Human Resources.

During our conversation, Dave and I discussed the following topics:

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A successful corporate culture change requires leaders to be the change they want to see

Culture change is firmly back on the map! More and more companies are starting to reflect (again) what their culture is and what it should be.

More often than not, such a culture review is initiated by the CEO. The reason is that CEOs have a unique position in organizations: they often see both the current performance of the organization, as well as its unrealized potential. In case CEOs do not see this unrealized potential themselves, their Supervisory Boards, analysts and (activist) shareholders will point it out to them quickly enough.

Unrealized potential

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Focus on your Strengths – An interview with Sally Bibb

‘I defy anybody to be energized by most appraisal systems I have seen in my career’ – Sally Bibb

As HR professionals and line managers (present company included!), we tend to take the strengths of our staff for granted and focus most of our attention on their ‘development areas’ (a euphemism for weaknesses).

The question is, however, how effective this is, and which business opportunities we miss, by following this approach.

Sally Bibb, partner at PA Consulting, leader and author in the field of strengths-based approaches to people and organisations, proposes a radically different approach and advocates focusing on strengths instead of weaknesses.

To find out what Strength Management is, and how we can implement it, I interviewed her for my Leadership 2.0 podcast.

During our conversation, Sally and I discussed the following topics:

0️⃣1️⃣ What Strength Management is

0️⃣2️⃣ How Sally became interested in the topic

0️⃣3️⃣ Is Strength Management incompatible with a Growth Mindset?

0️⃣4️⃣ Why most HR professionals remain focused on Development Areas

0️⃣5️⃣ Implementing Strength Management in HR Processes

0️⃣6️⃣ How can appraisals be improved?

0️⃣7️⃣ Is strength management a generational phenomenon?

0️⃣8️⃣ Will AI support Strength Management?

0️⃣9️⃣ Issues Sally is asked to address by her clients

1️⃣0️⃣ Final thoughts on strength management

Where to find this podcast episode

➡️ YouTube https://youtu.be/ttda6fo17UY

➡️ Apple Podcasts https://podcasts.apple.com/ch/podcast/focusing-on-strengths-sally-bibb/id1511327057?i=1000662123215

➡️ Spotify https://open.spotify.com/episode/4VXi6nM5qzUHilN86Ef6yW?si=JVWrNVv1TbmhNFIU4FaZYg

➡️ No time to watch or listen to podcast now? Here is a short summary of our conversation ⤵

Dirk Verburg: I was classically trained as a line manager to focus on development areas to create “all-round” people. What are the advantages of focusing on a person’s strengths instead?

Sally Bibb: A strength is something you are naturally drawn to, that energizes you, and that you’re good at. Twenty years of neurobiological evidence shows that when people use their strengths, they are happier, more resilient, and perform better. Football managers, for example, know each player’s strengths and don’t try to make them all-rounders. While a team can be good at everything, an individual cannot. Focusing on strengths is not about ignoring weaknesses, but about intentionally using what you’re great at. Spending too much time on things you’re not good at will cause your motivation to drop, and your performance will be good at best—not great.

Dirk Verburg: Where does your personal interest in strengths come from? Did you have an experience that inspired you to focus on this topic?

Sally Bibb: My interest stems from an early experience in my career. I was promoted from a job I loved, which involved crewing ships, to one that required doing research for trade union negotiations. I was good at the first job because it leveraged my strengths in connecting with people and problem-solving. The second job, however, was a poor fit. I felt a loss of confidence and didn’t understand why until years later at a conference. A Harvard professor spoke about the emerging field of positive psychology and focusing on what’s right with people. That was a lightbulb moment for me. I realized there was nothing wrong with me; I was just a square peg in a round hole. This experience inspired me to study what makes great salespeople so successful, which was my first foray into applying strengths to the workplace.

Dirk Verburg: How do you see the relationship between strengths management and the desire to adopt a “growth mindset”? Are they contradictory, or do they strengthen each other?

Sally Bibb: I think they are highly complementary. A growth mindset—the belief that you can learn and grow—is important whether you are playing to your strengths or working on something you’re not good at. The growth mindset is not about being good at everything, but about being open to learning. For example, I worked with an executive who had never been in an innovative environment before. By having a growth mindset, he discovered a new strength in “joining the dots” and making connections. Had he not been open to this, he might have boxed himself in, assuming he wasn’t an innovative person. A growth mindset helps you discover new strengths and apply existing ones to new challenges.

Dirk Verburg: Why do you think many people in HR and talent management still focus so much on areas of development, even though the thinking has moved on?

Sally Bibb: I think a lot of it is organizational inertia. Organizations tend to do what they’ve always done, like using traditional competency frameworks and appraisal systems, even when they know these systems don’t energize people or get the best results. The organizations I work with that adopt a strengths-based approach do so because they want different outcomes, like improved performance and morale. Adopting this approach is a gradual process that requires a leader with a clear focus and determination to change things. I hope that in the next ten years, a strengths-based approach will be the norm, with new generations of leaders recognizing the benefits of this way of thinking.

Dirk Verburg: How would you practically conduct a strengths-based interview?

Sally Bibb: First, you have to know what strengths are needed for the role. For example, we studied the strengths of exemplary midwives in charge of labor wards. We found that the best ones share certain strengths beyond their clinical competencies, like a strong sense of doing the right thing. In a strengths-based interview, you ask candidates about those specific strengths. For example, “Tell me about a time when you had to ensure the right thing was done.” If it is a genuine strength, you can see their face light up and they can easily provide examples. In contrast, if you don’t know what “great” looks like for that role, a strengths interview is difficult to do effectively. The key is to match the candidate’s natural inclinations with the specific strengths that you know are critical for success in that job.

Dirk Verburg: What can we do to make classic performance interviews more meaningful by applying a strengths-based approach?

Sally Bibb: A strengths-based performance discussion should be an ongoing conversation throughout the year, not just a one-off event. It should focus on three things: the strengths you’re using regularly, the strengths you have that you might not be using, and the “weaknesses that matter”—the ones that are really getting in your way. Instead of criticizing, you can have a collaborative conversation about how to mitigate those weaknesses. This could involve using your strengths to compensate, getting help from colleagues, or finding ways to avoid the task altogether. This approach makes people feel relaxed and authentic because they don’t have to pretend to be perfect. The conversation becomes focused on potential and how to make the person even better at what they already do well.

Dirk Verburg: I have the impression that focusing on strengths comes more naturally to younger generations than to baby boomers or millennials. Would you agree with that observation?

Sally Bibb: That’s an interesting observation, and I’m not aware of any specific research on it. However, people in their 20s and 30s were raised in an era of “positive parenting” and a greater focus on self-esteem. They are often less modest and more willing to talk about their strengths. In contrast, older generations can be more modest. This is also culturally influenced. In the United States, people are generally more comfortable discussing their strengths, whereas in the UK and Switzerland, modesty can be a national sport. I see modesty as being a bit overrated, as not talking about your strengths can inhibit your ability to serve others and be overlooked for opportunities.

Dirk Verburg: You work with very big clients. What are the starting points for you in those conversations when a client wants to think about a strengths-based approach?

Sally Bibb: Clients rarely ask for a strengths-based approach directly. They come with business problems like: “We need to improve our performance,” “We need to improve our safety,” or “We need to improve staff morale and engagement.” These are the real-world problems that a strengths-based approach can solve. When clients see the impact of this approach, they like it because it connects with people and makes common sense. It’s not just a psychometric tool; it translates into hard returns and measurable outcomes. The private equity sector, for example, has been a leader in this thinking because they know that having the right combination of strengths in a leadership team is critical to a successful investment.

Dirk Verburg: We’ve discussed a lot of elements around strengths. Is there anything we haven’t touched on that you would like to mention?

Sally Bibb: There’s just one thing that’s very dear to my heart. From women in prison to senior executives, people often don’t really know their strengths or their value. The strengths-based approach makes people feel good about themselves and the contribution they make. This is the best starting point for helping people realize their potential. If we could bring this thinking into the public and political arena, there would be less burnout, less imposter syndrome, and more satisfaction and engagement at work. It’s a win-win-win for individuals, employers, and society as a whole.

▶ About Sally Bibb

She started her career working for BT International and then moved into an international role at The Economist Group before founding the strengths consultancy Engaging Minds in 2012. In 2021, she joined PA Consulting as a partner to advance her vision of bringing strengths to many more employers worldwide.

In this role, she leads strengths-based organizational change work in Europe, the USA, and Asia, and has built a track record of achieving transformational results for a number of high-profile clients in both the private, as well as in the public sector.

Sally has an MSc in organizational change from the University of Surrey and has (co-)authored eight books. A full list can be found here: https://sallybibb.com/my-books/

She is a fellow of the RSA (Royal Society of Arts) and a member of the steering committee of The Daedalus Trust, a charity founded by Lord David Owen to promote research into hubris syndrome in business.

Resources

Website Sally Bibb

Books by Sally Bibb