‘Noblesse oblige’: if you offer branded products or services, ensure your pricing model enables you to maintain the loyalty of your clients by offering a ‘hassle-free’ after-sales experience.

In both the B2C, as well as in the B2B world, there are usually three reasons why people buy branded products and services, instead of generic ones:

1.    Unique features

2.    Exclusivity

3.    Quality

The first two aspects can usually be evaluated before the purchasing process. The third one, however, is mostly experienced only after the initial purchasing process has been completed, and therein lies the problem…

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