Three things to avoid if you want to make sure people understand you
‘This is a very noisy world, so we have to be very clear what we want them to know about us’
Steve Jobs
In 1920 Vladimir Lenin already recognized the power of controlling the printing press. A century later, in today’s social media world, the real battle ground is our everyday language.
Language is the ultimate tool to inspire people to take action. Unfortunately, we frequently squander its impact by making three mistakes:
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Dirk Verburg 