Time-efficient alternatives for reading business books
During my years in college, one of the first rap songs that became extremely popular was ‘Paid in full’ from Eric B & Rakim in the Coldcut mix. Its signature ingredients contained the soundbite ‘Pump up the volume’.
‘Pump up the volume’ also was the phrase that resounded in my head when I recently read ‘Rebel Talent – Why it Pays to Break the Rules at Work and in Life’, a bestseller written by Francesca Gino, a well-known Harvard Business School professor. The entire book is based on a single concept that could easily have been explained on one single page.
Instead, the author used more than 230 pages, which cost me the better part of a Sunday to read…
Why I like reading business books
I like reading business books for four reasons:
- To satisfy my intellectual curiosity
- To help me to make sense of what I personally observe about the way organizations ‘work’ (or not!)
- To enhance my skills
- To keep me ‘current’
Why I am often disappointed after reading them
However, more often than not, I feel reading them is not the most efficient use of my time. The reason why is that (like the example mentioned at the beginning of this post), business books often try to expand ideas and concepts that could be explained in a couple of pages to the size of a book. This almost always means they need to cross the magical border of 200 pages.
I think this phenomenon is caused by the fact that business books mean ‘business’. Although it is not easy to gain insight into the market for business books, creatively extrapolating existing statistics indicate that each year more than tens of millions of business books are sold across the world. Therefore, the market for business books might be around one billion dollar. NB: This estimate excludes the sales of textbooks for higher education.
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Dirk Verburg 