Corporate Social Responsibility

From”I Have To” to “I Choose To”: A High-Achiever’s Two-Step Guide to prevent Burnout

Dirk VerburgLeave a comment

Many high performers are inclined to take on too much responsibility. These people are often a dream for the companies they work for: in addition to being dedicated and hardworking, they are always willing to go the extra mile. However, as a result, a number of them experience serious work-life balance issues, and some even suffer from mental and/or physical health problems.

These issues do not stem from the content of their work; they all like their work. Instead, these issues stem from the fact that they assume responsibility for elements in their work that they cannot control.

A Blast from the Past: Stephen Covey

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Corporate Social Responsibility starts with looking after your own employees

Dirk VerburgLeave a comment

A couple of days ago my bible app opened with this verse of the day: ‘To do righteousness and justice is more acceptable to the LORD than sacrifice’ (Proverbs 21:3). 

This text reminded me of the way some companies deal with Corporate Social Responsibility (CSR). Rather than doing the right thing, they do the wrong thing and compensate for this by deploying CSR initiatives. There is even a special term describing this phenomenon: ‘Greenwashing’. In this context, it is no wonder that two professors from IMD (a leading Swiss Business School) published an article in 2018 with the provocative title: ‘Why nobody takes corporate social responsibility seriously’.

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