Ralph Schonenbach is a serial entrepreneur whose work centers around developing and nurturing relationships. www.trymeerkat.ai is his latest start-up, and in this episode of the Leadership 2.0 podcast, I talk with Ralph about this venture, as well as his book ‘Relationships matter’, which was recently published.
In our conversation, we touched on the following topics:
‘Noblesse oblige’: if you offer branded products or services, ensure your pricing model enables you to maintain the loyalty of your clients by offering a ‘hassle-free’ after-sales experience.
In both the B2C, as well as in the B2B world, there are usually three reasons why people buy branded products and services, instead of generic ones:
1. Unique features
2. Exclusivity
3. Quality
The first two aspects can usually be evaluated before the purchasing process. The third one, however, is mostly experienced only after the initial purchasing process has been completed, and therein lies the problem…
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Dirk Verburg 