Mission

The Company Culture of On – An interview with Alessandra Del Pino

Dirk VerburgLeave a comment

There are some companies I deeply admire, and On, the Swiss sports and apparel brand is definitely one of them! Not only do they make amazing products and have an extremely powerful brand, they also have a unique company culture.

For this reason, I was thrilled to sit down with Alessandra Del Pino, Head of Engagement & Talent Growth at On, to discuss the company culture of On, or, as Alessandra describes it, their ‘secret sauce’.

During our conversation, we covered the following topics:

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Your wellbeing: why a personal mission is more important than a position

Dirk VerburgLeave a comment

What do the notorious former marketing director of American Apparel, Ryan Holiday, and renowned Dutch reformed theologian Bram van de Beek have in common? They both have written a book about the danger of egocentricity. 

Social media…are not to blame

Social media offers endless possibilities to promote ourselves and serve as outlets for our vanity. It enables us to humble brag about our professional achievements on LinkedIn, share evidence of our successful ‘friends & family’ life on Facebook, and demonstrate our cutting-edge lifestyle on Instagram. 

However, looking at our current society and world history, it seems we as human beings always have been prone to self-centeredness and self-promotion. Social media therefore merely enables us to express something that is already deeply rooted in us.

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