Why Knowing Your ‘Why’ Makes You a Better Leader

Most people I know regularly reflect on the meaning and purpose of life. In 1946, Viktor Frankl, an Austrian psychiatrist and psychotherapist, wrote one of the most important and influential books on this topic: ‘Man’s Search for Meaning‘.

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All business leaders I know are able to explain What they do, almost all of them How they do it, but only a minority can explain Why they do what they do, and that is a missed opportunity, both for themselves and their teams.

Most people I know regularly reflect on the meaning and purpose of life. In 1946, Viktor Frankl, an Austrian psychiatrist and psychotherapist, wrote one of the most important and influential books on this topic: ‘Man’s Search for Meaning‘.

Continue reading